See You in the Tabbloids
One of the things I love about technology is that every so often, you’ll come across something so amazing, intuitive and unique that adds real value to your life. I came across one of those things last week, in the form of a web site called Tabbloid.
If you’re like me, you probably subscribe to a number of interesting blogs and e-newsletters. Problem is, after a while, my inbox gets a little unruly, and it’s a challenge to keep organized or make sure I haven’t missed anything. Hence Tabbloid. Tabbloid is a way to manage your incoming blogs, e-newsletters and other RSS feeds. You just type in the URL, set the intervals you’d like to receive them (you can even specify the exact time of day) and Tabbloid emails you a customized PDF of the most recent editions of your favorite blogs, organized much like a newspaper. You can read it on your computer screen (with the embedded links still live) or you can print it out for on-the-go reading.
So who is responsible for Tabbloid? None other than Hewlett-Packard. Makes perfect sense, doesn’t it? HP, whose core competency is printing the written word, coming out with a great reason to print the written word. Is Tabbloid going to be responsible for the sales of thousands of more laser jets? It’s debatable. But what it does do is give users a very good reason to acknowledge that paper is still an imperative part of the office environment, regardless of all the talk of the “paperless office.”
An ongoing challenge in marketing is to continually find interesting, unique, surprising ways to execute your Brand Vision. Sort of like HP did with Tabbloid.
Posted by Mickey
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