“Help Wanted” ad named “Best Marketing Campaign Ever.”
Well, according to the judges at the annual International Cannes Advertising Festival, it is. A simple “help wanted” ad was the anchor of an integrated social media campaign for a small tourism board of a little-known destination. The campaign won three Grand Prix Awards at Cannes, the first time in history any campaign achieved such an honor.
The winning campaign was called the “Best Job in the World” and was essentially a tongue-in-cheek online job search conducted through social media for a new “caretaker” for Hamilton Island in Queensland, Australia.
The campaign achieved stunning results, including over 34,000 video entries from applicants in 200 countries, and more than 7 million visitors to the site who generated nearly 500,000 votes.
Fast Company featured this campaign as a reference in the article “6 Lessons in Creating an Effective Social Media Campaign.” They provide some good pointers, and you can read the entire article here:
6 Lessons From the Best Marketing Campaign Ever
I have to take issue with the content of the campaign, however. “The Best Job In the World” is the guy who gets to write about campaigns like this.
Posted by Mickey
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