Presented for your weekend reading please, links to five of our favorite articles for the week. Interested in reading more of what we read? Follow me on Twitter @mickeylonchar or @Quisenberry. Enjoy!
The Power of Being Different. (Fast Company)
For as long as marketing classes have been taught, much has been made about standing out, about being “different” from the competition. But is all “different” good? And what’s the brand value of it? A new tool from ad agency Young & Rubicam actually helps determine that.
The Facebook Tweak That Killed a Billion Dollar Industry. (Fortune)
Facebook’s recent decision to do away with allowing brands to use custom tabs to set default pages is bad news for companies that build and track these pages, but, as this article from Fortune points out, could be good news for the rest of us, including brands themselves. By leveling the playing field, so to speak, Facebook is challenging brands to let their content do the talking.
What Ads Do Men Notice and What Ads Annoy? (Advertising Age)
Wondering how marketers should be communicating with today’s American man? Ad Age Insights, with data partner GfK MRI, explores the many ways men’s lives today represent a significant departure from those of their fathers and grandfathers in a new trend report, “Dudes to Dads: U.S. Men’s Attitudes Toward Life, Family, Work.” Read this and you may put that “bumbling-but-good-natured dad” idea out to pasture.
How To Create A Brand With Values (Fast Company – co.exist)
Some brands are born good, other brands need to have goodness thrust upon them. How can companies tell the right stories to make them more values-driven–and more successful?
Traditional Media Still Most Trusted Sources of Info. (eMarketer)
Our stats-of-the-week. A recent study from Triton Digital shows that while Internet research is becoming more commonplace, and while people continue to flock to social networks, consumers continue to view content from traditional media (TV, radio, newspaper) as more trustworthy.
Have a great weekend.
Posted by Mickey