Links to five great articles we found this week. Check ‘em out:
Digital watermarks are basically QR codes without the clunkiness. Here’s how they work, how to create them, and why you should include them in your demand generation toolbox.
Martin Lindstrom is one of my favorite writers when it comes to following trends in the business of advertising. This treatise on how brands can be repurposed and many times be “risen from the dead” helps us envision how our own brands can evolve over time.
Declare Your Radicalness.
This article from the Harvard Business Review poses the question, are you an “incrementalist” or a “revolutionary.” More than just a Myers-Briggs personality test, this article challenges us to consider our personal styles and how we can adapt to different situations.
Face it, wouldn’t you rather watch a five-minute video of someone putting together an IKEA bookcase than pouring through an instruction sheet? That’s one of the appeals of video, and being that 2/3 of us are visual learners, there are plenty of opportunities to use video in our marketing trees that we may not have considered before. This article from OPENForum is a good starter.
Okay, so that’s only four. But hey, it was a short week, right?
As always, you can follow me on Twitter at @mickeylonchar or @Quisenberry. See you next week.
Posted by Mickey