Yes, it’s a killer idea.
June 2nd, 2009
Here’s a video I fund on ADWEEK’S site. It features Dan Wieden, co-founder of Wieden & Kennedy in Portland, the agency behind much of the great Nike work of the past 20 years.
In this interview, Dan comes clean about how Nike’s tag line “Just Do It” came about. Surprisingly, among the inspirations for the line, it seems, is condemned killer Gary Gilmore.
Just as many suspected, the difference between a killer and a copywriter is a some deft editing.
Posted by Mickey
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