Comments for The Quisenblog http://www.quisenblog.com Ramblings and observations on Marketing, Advertising and Interactive issues. Fri, 12 Feb 2010 18:25:09 -0600 http://wordpress.org/?v=2.8.6 hourly 1 Comment on Heroes of 2009. by admin http://www.quisenblog.com/2009/12/29/heroes-of-2009/comment-page-1/#comment-491 admin Fri, 12 Feb 2010 18:25:09 +0000 http://www.quisenblog.com/?p=929#comment-491 Ooops, I warned you I was bad at math. The YouTube numbers should be 88,000 videos uploaded PER DAY. Sorry about that. Ooops, I warned you I was bad at math. The YouTube numbers should be 88,000 videos uploaded PER DAY. Sorry about that.

]]> Comment on Can Domino’s deliver? by Megan S http://www.quisenblog.com/2010/01/26/can-dominos-deliver/comment-page-1/#comment-483 Megan S Wed, 27 Jan 2010 17:27:49 +0000 http://www.quisenblog.com/?p=998#comment-483 What a daring campaign! Love the video, it really paints a vulnerable human face on the empire franchise... showing the wounds of the negative feedback and the resulting motivation to make a positive, constructive change. They are honoring their customers and critics with a lot of power in this approach... I, too, hope they don't fall short where it counts. The secret ingredient better be damn good. Thanks for sharing, Mickey! What a daring campaign! Love the video, it really paints a vulnerable human face on the empire franchise… showing the wounds of the negative feedback and the resulting motivation to make a positive, constructive change. They are honoring their customers and critics with a lot of power in this approach… I, too, hope they don’t fall short where it counts. The secret ingredient better be damn good.

Thanks for sharing, Mickey!

]]> Comment on Lessons of the ‘Shankapotamus.’ by Tom http://www.quisenblog.com/2009/12/04/lessons-of-the-shankapotamus/comment-page-1/#comment-347 Tom Sat, 05 Dec 2009 16:57:51 +0000 http://www.quisenblog.com/?p=872#comment-347 You are absolutely right my friend. After reams of psychographic research, convoluted ROI studies and countless salient and eloquent pleas by creative directors upon the deaf ears of marketers, the humble Vox Populous has finally become creativity's best champion. Social Media has finally proven a theory Creative Directors like you and I have long embraced: if it's not likeable, engaging, and memorable, today's marketers better plan on spending a lot more on their media buy. You are absolutely right my friend. After reams of psychographic research, convoluted ROI studies and countless salient and eloquent pleas by creative directors upon the deaf ears of marketers, the humble Vox Populous has finally become creativity’s best champion. Social Media has finally proven a theory Creative Directors like you and I have long embraced: if it’s not likeable, engaging, and memorable, today’s marketers better plan on spending a lot more on their media buy.

]]> Comment on Social Media you can own. by Matt Propst http://www.quisenblog.com/2009/10/15/social-media-you-can-own/comment-page-1/#comment-110 Matt Propst Thu, 15 Oct 2009 20:50:40 +0000 http://www.quisenblog.com/?p=662#comment-110 Mickey, for individuals and companies looking to build a social media-minded web presence I'd be interested in hearing your take on what sort of budgets and concepts it takes to get a micro-site from idea to live site. I've also tried to add a few posts on http://www.propstm.net to add to the overall discussion on social media. Mickey, for individuals and companies looking to build a social media-minded web presence I’d be interested in hearing your take on what sort of budgets and concepts it takes to get a micro-site from idea to live site.

I’ve also tried to add a few posts on http://www.propstm.net to add to the overall discussion on social media.

]]> Comment on The Rise of the Citizen Marketer. by Mickey Lonchar http://www.quisenblog.com/2009/09/23/the-rise-of-the-citizen-marketer/comment-page-1/#comment-82 Mickey Lonchar Wed, 23 Sep 2009 22:04:15 +0000 http://www.quisenblog.com/?p=525#comment-82 It all goes to transparency. It's okay to say you're a brand rep, but offer real solutions, not just sales pitches. Organizations have lots of resources, knowledge and experience, and can use these to help folks and communities online. To me, online engagement has a lot more to do with "solving" than "selling." It all goes to transparency. It’s okay to say you’re a brand rep, but offer real solutions, not just sales pitches. Organizations have lots of resources, knowledge and experience, and can use these to help folks and communities online. To me, online engagement has a lot more to do with “solving” than “selling.”

]]> Comment on The Rise of the Citizen Marketer. by Matt http://www.quisenblog.com/2009/09/23/the-rise-of-the-citizen-marketer/comment-page-1/#comment-81 Matt Wed, 23 Sep 2009 18:32:13 +0000 http://www.quisenblog.com/?p=525#comment-81 How would you suggest brands should begin to embrace the communities? So many times, particularly on forums, I've seen it become "oh userX is just a rep from companyY. no wonder they are always hyping that company's products." Should the brand reps give full disclosure or leave their brand affiliation unknown to users? It seems the promotion of products on a forum would be quite different from a micro-blogging tool like Tumblr or Twitter. How would you suggest brands should begin to embrace the communities? So many times, particularly on forums, I’ve seen it become “oh userX is just a rep from companyY. no wonder they are always hyping that company’s products.” Should the brand reps give full disclosure or leave their brand affiliation unknown to users? It seems the promotion of products on a forum would be quite different from a micro-blogging tool like Tumblr or Twitter.

]]> Comment on Update: Buick goes for sucky. by Mickey Lonchar http://www.quisenblog.com/2009/09/16/update-buick-goes-for-sucky/comment-page-1/#comment-80 Mickey Lonchar Mon, 21 Sep 2009 18:07:21 +0000 http://www.quisenblog.com/?p=472#comment-80 Hal, thanks for your comments. You are correct in your assumption that I have not driven a new LaCrosse. I'm glad to hear it is a great product. My problem with Buick is not the product, it is how they are choosing to market it. Ask any 10 people you know what Buick stands for, and I doubt that one of them would say "American Lexus," or something similar. Yet that is the leap GM management is asking the car-buying public to make. As I mentioned in the initial Buick post, the brand is what people think it is, not what GM execs would like us to think it is. GM management is refusing to admit to that reality. Look forward to hearing your thoughts on this, Mickey <a href="#comment-77" rel="nofollow">@Hal</a> Hal, thanks for your comments. You are correct in your assumption that I have not driven a new LaCrosse. I’m glad to hear it is a great product.

My problem with Buick is not the product, it is how they are choosing to market it. Ask any 10 people you know what Buick stands for, and I doubt that one of them would say “American Lexus,” or something similar. Yet that is the leap GM management is asking the car-buying public to make. As I mentioned in the initial Buick post, the brand is what people think it is, not what GM execs would like us to think it is. GM management is refusing to admit to that reality.

Look forward to hearing your thoughts on this,

Mickey

@Hal

]]> Comment on Update: Buick goes for sucky. by Matt http://www.quisenblog.com/2009/09/16/update-buick-goes-for-sucky/comment-page-1/#comment-79 Matt Mon, 21 Sep 2009 17:22:36 +0000 http://www.quisenblog.com/?p=472#comment-79 So we've got World Class, and Buick Class? I think it is a fair assumption that until now the only thing about Buick that was truly world class was the Buick Open.... When I think of Buick I think of those cars with dented bodies being driven by kids who obviously have just gotten their drivers licenses. Buick needs more than a new tagline, they need to redefine their image as a car company. So we’ve got World Class, and Buick Class? I think it is a fair assumption that until now the only thing about Buick that was truly world class was the Buick Open….

When I think of Buick I think of those cars with dented bodies being driven by kids who obviously have just gotten their drivers licenses. Buick needs more than a new tagline, they need to redefine their image as a car company.

]]> Comment on Update: Buick goes for sucky. by Hal http://www.quisenblog.com/2009/09/16/update-buick-goes-for-sucky/comment-page-1/#comment-77 Hal Fri, 18 Sep 2009 17:46:05 +0000 http://www.quisenblog.com/?p=472#comment-77 I'm assuming you have not actually seen the new Lacrosse or better yet driven it? I suspect this post may have gone a different direction if you had...it is a stunning vehicle. I’m assuming you have not actually seen the new Lacrosse or better yet driven it? I suspect this post may have gone a different direction if you had…it is a stunning vehicle.

]]> Comment on Drinkability equals bore-ability. by Mickey Lonchar http://www.quisenblog.com/2009/08/11/drinkability-equals-bore-ability/comment-page-1/#comment-63 Mickey Lonchar Thu, 13 Aug 2009 21:52:02 +0000 http://www.quisenblog.com/?p=394#comment-63 Yeah, "Dude" was pretty entertaining. Because Bud Light serves such a broad market, it can run different campaigns aimed at different audiences or occasion, kind of like Geico does. The "drinkability" campaign is such a head scratcher, though, because BL directed it to the same audiences as it did its irreverant stuff. When you're expecting the next "Real men of genius" and get "drinkability," you're left going "Wha' happen'?" (Next big Bud line???) Yeah, “Dude” was pretty entertaining. Because Bud Light serves such a broad market, it can run different campaigns aimed at different audiences or occasion, kind of like Geico does. The “drinkability” campaign is such a head scratcher, though, because BL directed it to the same audiences as it did its irreverant stuff. When you’re expecting the next “Real men of genius” and get “drinkability,” you’re left going “Wha’ happen’?” (Next big Bud line???)

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