Editor’s Choice: The Best of the Quisenblog 2011.
When you publish 12 months of blog posts, some are going to stick out. As we bid adieu to 2011, we thought we’d use our final post of the year to revisit a handful of our favorite posts from the past year.
To be a successful business-to-business marketer, you need to spend time building relationships with your potential customers. And guess what. That’s what social media can help you do.
The first janitor in space.
Does everyone in your organization—from the C-suite to the folks who mop floors at the end of the day—understand your company’s Brand Vision? Do they have permission to find their own special way to make it come to life?
Win by addressing customer pain points.
Often times, the marketer that wins in the marketplace is the one that does the best job anticipating and addressing customer “pain points.”
With so much being published about you and your company online, how do you go about managing it?
Who is your competition?
Used to be that was an obvious question. But with online search playing a more and more important role, you might have competition you never considered before.
For all the “achievable” goals your organization might have in this next year, it pays to have at least one that, on the surface, might seem impossible. Here’s why.
Once you find a way to make yourself stand out in the marketplace, how do you ensure everyone gets it? These three words will take you a long way.
We hope you have a Happy and Prosperous New Year. And we look forward to sharing our thoughts, observations (as well as the occasional rant) with you in 2012. Peace out.
Posted by Mickey
- Win by addressing customer pain points.
- THE MARKETING BUZZWORD-DU-JOUR: ALIGNMENT
- What’s Your “Pain Point?”
- Picking a face, part 2.
- Using Social Media to address your pain points.