Comments on: Can Domino’s deliver? http://www.quisenblog.com/2010/01/26/can-dominos-deliver/?utm_source=rss&utm_medium=rss&utm_campaign=can-dominos-deliver Ramblings and observations on Marketing, Advertising and Interactive issues. Tue, 31 Jan 2012 20:00:58 -0800 http://wordpress.org/?v=2.8.6 hourly 1 By: Mickey Lonchar http://www.quisenblog.com/2010/01/26/can-dominos-deliver/comment-page-1/#comment-539 Mickey Lonchar Wed, 05 May 2010 18:33:07 +0000 http://www.quisenblog.com/?p=998#comment-539 As a follow up, here's a link to an Ad Age article from May 5 that shows that, at least in the short term, this campaign seems to have worked: same store sales are up 14% Y/Y. http://ht.ly/1Ho4g As a follow up, here’s a link to an Ad Age article from May 5 that shows that, at least in the short term, this campaign seems to have worked: same store sales are up 14% Y/Y. http://ht.ly/1Ho4g

]]> By: Megan S http://www.quisenblog.com/2010/01/26/can-dominos-deliver/comment-page-1/#comment-483 Megan S Wed, 27 Jan 2010 17:27:49 +0000 http://www.quisenblog.com/?p=998#comment-483 What a daring campaign! Love the video, it really paints a vulnerable human face on the empire franchise... showing the wounds of the negative feedback and the resulting motivation to make a positive, constructive change. They are honoring their customers and critics with a lot of power in this approach... I, too, hope they don't fall short where it counts. The secret ingredient better be damn good. Thanks for sharing, Mickey! What a daring campaign! Love the video, it really paints a vulnerable human face on the empire franchise… showing the wounds of the negative feedback and the resulting motivation to make a positive, constructive change. They are honoring their customers and critics with a lot of power in this approach… I, too, hope they don’t fall short where it counts. The secret ingredient better be damn good.

Thanks for sharing, Mickey!

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