http://www.quisenblog.com/2009/12/04/lessons-of-the-shankapotamus/?utm_source=rss&utm_medium=rss&utm_campaign=lessons-of-the-shankapotamus Ramblings and observations on Marketing, Advertising and Interactive issues. Tue, 31 Jan 2012 20:00:58 -0800 http://wordpress.org/?v=2.8.6 hourly 1 http://www.quisenblog.com/2009/12/04/lessons-of-the-shankapotamus/comment-page-1/#comment-347 Tom Sat, 05 Dec 2009 16:57:51 +0000 http://www.quisenblog.com/?p=872#comment-347 You are absolutely right my friend. After reams of psychographic research, convoluted ROI studies and countless salient and eloquent pleas by creative directors upon the deaf ears of marketers, the humble Vox Populous has finally become creativity's best champion. Social Media has finally proven a theory Creative Directors like you and I have long embraced: if it's not likeable, engaging, and memorable, today's marketers better plan on spending a lot more on their media buy. You are absolutely right my friend. After reams of psychographic research, convoluted ROI studies and countless salient and eloquent pleas by creative directors upon the deaf ears of marketers, the humble Vox Populous has finally become creativity’s best champion. Social Media has finally proven a theory Creative Directors like you and I have long embraced: if it’s not likeable, engaging, and memorable, today’s marketers better plan on spending a lot more on their media buy.

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