http://www.quisenblog.com/2009/09/23/the-rise-of-the-citizen-marketer/?utm_source=rss&utm_medium=rss&utm_campaign=the-rise-of-the-citizen-marketer Ramblings and observations on Marketing, Advertising and Interactive issues. Tue, 31 Jan 2012 20:00:58 -0800 http://wordpress.org/?v=2.8.6 hourly 1 http://www.quisenblog.com/2009/09/23/the-rise-of-the-citizen-marketer/comment-page-1/#comment-82 Mickey Lonchar Wed, 23 Sep 2009 22:04:15 +0000 http://www.quisenblog.com/?p=525#comment-82 It all goes to transparency. It's okay to say you're a brand rep, but offer real solutions, not just sales pitches. Organizations have lots of resources, knowledge and experience, and can use these to help folks and communities online. To me, online engagement has a lot more to do with "solving" than "selling." It all goes to transparency. It’s okay to say you’re a brand rep, but offer real solutions, not just sales pitches. Organizations have lots of resources, knowledge and experience, and can use these to help folks and communities online. To me, online engagement has a lot more to do with “solving” than “selling.”

]]> http://www.quisenblog.com/2009/09/23/the-rise-of-the-citizen-marketer/comment-page-1/#comment-81 Matt Wed, 23 Sep 2009 18:32:13 +0000 http://www.quisenblog.com/?p=525#comment-81 How would you suggest brands should begin to embrace the communities? So many times, particularly on forums, I've seen it become "oh userX is just a rep from companyY. no wonder they are always hyping that company's products." Should the brand reps give full disclosure or leave their brand affiliation unknown to users? It seems the promotion of products on a forum would be quite different from a micro-blogging tool like Tumblr or Twitter. How would you suggest brands should begin to embrace the communities? So many times, particularly on forums, I’ve seen it become “oh userX is just a rep from companyY. no wonder they are always hyping that company’s products.” Should the brand reps give full disclosure or leave their brand affiliation unknown to users? It seems the promotion of products on a forum would be quite different from a micro-blogging tool like Tumblr or Twitter.

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