6-Minute Abs.
When you produce the “7-minute abs” video workout, can the 6-minute abs workout be far behind?
If you are content with making your products incrementally better—making it a little more ergonomic, a little more convenient, offering it in a few more sizes or adding an additional flavor or two—you are leaving yourself wide open for your category’s version of the “6-minute abs.”
Make sure what you are releasing is truly unique. Nothing your competitors can get to just by making incremental changes. Be revolutionary, not just evolutionary.
While an evolutionary product is a step forward from where you currently stand, a revolutionary product forges an entirely new path. It is different, bold, and risky — and also has the potential to be highly rewarding. Find out what it is your customers are trying to get done; then come up with an elegant solution no one has yet thought of to help them do it.
Post-It Notes are revolutionary. Rip Stiks are revolutionary. DVRs are revolutionary. Diet Caffeine-Free Cherry Pepsi? Not so much.
Posted by Mickey
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