What’s next?
Now that we’ve had smart phones, behavioral targeting, intelligent search and content on demand, what’s next?
My buddy Dave Sanchez forwarded me this video of Dr. Pranav Mistry, Professor at MIT, and one of her PhD students demonstrating what could be the next platform in interactive.
This platform could be less than ten years away. What will this mean to marketers? Most likely, that you will have many more ways to touch the customer, all more organic to their immediate needs and behaviors. And that the control that has already shifted to the consumer since the explosion of the Internet will continue to the point where almost all information, be it media, news, reviews, product information entertainment, etc., will be totally available in a contextual sense on demand.
Is there anything you can do now to help prepare your company and its products and services for this “brave new world?” My guess would be to simplify your offerings. Be clear on the one simple reason your audience would prefer your product or service, and stand for that 100 percent. Make sure it is something that is meaningful, unique and true. And hopefully, something that can’t be copied.
Also, get to know the context in which your products or services are consumed. What else are customers doing at that time? Where is their attention? What is it they are trying to get done? What is the one thing you can solve for them?
The better you understand these things, and the simpler you make it for people to connect with your products or services on an emotional level, the more successful I think you will be. Both tomorrow and today.
Posted by Mickey
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