If Nordstrom Ran the Election
How is it that while many things in our lives have been improved, made easier or more comfortable, that the act of casting a vote seems like something straight from the Third World (or third grade)?
Despite states spending millions on voting machines, poll worker training and the like, we still see 4-hour long lines in the rain to vote. Clearly the “voting touch point” in many states could use some work. Hey, here’s an idea. Why not take the voting experience out of the hands of stressed out bureaucrats and turn it over to someone who excels at providing an exceptional customer experience. Nordstrom, for example.
Wow, folks might actually look forward to casting their ballots. You can image stepping into a well-lit, comfortable Pottery Barn-esque voting “boutique” with ample parking (valet, for older or disabled voters) equipped with row after row of voting machines that are easy to use, intuitive, and above all, accurate (no “Butterfly ballots” here). Not to mention the legion of helpful “poll associates” whose job is to ensure you have a pleasant experience. And once you’re done casting your ballot, you could relax in the adjacent Voter Lounge where you could enjoy a latte or a sandwich or quiche while relaxing in comfortable, overstuffed chairs, talking politics with your neighbors while watching the latest election news and returns on one of the many big screen TVs. Want to commemorate your voting experience? Stop into the on-site gift shop, where you can pick up a limited edition Obama polo shirt or a McCain rugby jersey.
And the ultimate reason to have Nordstrom run the election? If we ever get disillusioned with our choice, we could always return it.
Posted by Mickey
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