YOUR CALL IS IMPORTANT TO US!
You have to wonder. When companies set up their phone trees so incoming customercalls are answered by an automated voice that says, “Thank your for calling TheXYZ Company. Your call is important to us,” do they see the irony in that?
There’s absolutely nothing wrong (in theory) with having an automated phone system.Just don’t be so disingenuous by telling us our call is SOOO important, thennot give us a live body to talk to if that is what we want. It’s not believable. And if I don’t believe the first thing I hear coming from your company, we’re not exactly off to a great start, customer experience-wise.
If you care so darn much about my phone call, at least give me the option of speaking to somebody before you force me into that touch-tone maze. Or, lacking that, atleast don’t blather on about the importance of my call. I know you’re doing it to save money, and that’s okay, as long as you can fulfill my expectations.
Or here’s a good one. Give callers an experience they can’t get with a live operator. Have celebrity impressionists guide callers though the prompts.Imagine Clark Gable saying “We have no live operators. But frankly my dear, youshouldn’t give a damn.” Or John Wayne asking “Well, Pilgrim, what’s it gonna be?For software support, well, you’re gonna wanna push ‘one’…” Or Porky Pig answering “Thank you for calling the uppity-uppity-upty-XYZ Company!”
Hey, it couldn’t hurt.
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